Meta Ads Management for Growing Businesses
I manage Facebook and Instagram ads for businesses that want consistent lead flow or ecommerce sales without wasting budget. I handle the strategy, setup, testing, and ongoing optimisation, so your campaigns improve over time and you always know what’s working and what needs changing.
Ads fail when the systems aren't set up properly
A lot of businesses try paid ads, see a few expensive leads or a couple of sales, and assume ads just are not worth it. Most of the time the issue is not the platform, it’s the setup, the tracking, the offer, or the creative.
If the campaign structure is messy, tracking is off, or the ads are not testing the right angles, Meta has nothing reliable to optimise around. That is when budgets get wasted, results swing around, and performance never stabilises.
I manage Meta ads with a clear structure and a proper testing plan, so we can find what works, cut what does not, and build a campaign that improves over time instead of constantly restarting from scratch.
What I can help with
Everything handled by me directly, from first plan to ongoing optimisation.
Campaign Planning
I map out the offer, funnel, and campaign structure based on your goal, leads or sales, then build a testing plan so we are not guessing.
Account Setup
I check your Pixel, Conversions API (where appropriate), events, and tracking so results are measurable and optimisation has clean data to work with.
Ads Management
I build and manage campaigns with proper structure, budgets, and objectives, then monitor performance and make adjustments as the data comes in.
Audience Testing
I build and test audiences, broad, interest-based, lookalikes, and retargeting, then shift budget towards what is actually producing results.
Creative Direction
I guide what creative to produce, and improve existing creatives with edits and revisions, so we can keep testing angles without reinventing everything.
Site Feedback
I give practical feedback on landing pages and lead forms so traffic converts better, and you are not paying for clicks that do nothing.
Retargeting
I set up retargeting for key intent groups, site visitors, video viewers, add-to-carts, lead openers, depending on what fits your business model.
Reporting
I send clear performance updates and an action plan, what changed, what we learned, and what I’m doing next to improve results.
What good Meta ads management can do for you
Lower Wasted Spend
Better structure, better tracking, and smarter testing means less budget goes to the wrong people and the wrong message.
More Consistent Sales
Instead of random spikes, the aim is stable performance that you can plan around, then scale when the numbers make sense.
Better Performance
Ads rarely perform well forever, I keep the creative moving so performance does not die after the first few weeks.
See What's Working
You get clarity on which ads, audiences, and offers are driving results, so decisions are based on data, not guesswork.
Stronger Conversions
Small improvements to landing pages, forms, and follow-up can make the same ad spend go much further.
A Scalable System
Once we find a winning combination, we can scale budgets more confidently because the foundations are solid.
How it works
A clear process from first call to ongoing improvement.
- Step 1
We start with a short call so I can understand your business, and whether you're looking for leads, bookings, or sales.
- Step 2
I review the ad account, Pixel, tracking, and current funnel, then flag what needs fixing before we push budget.
- Step 3
I build campaigns, audiences, and retargeting, then set a testing plan for creative and messaging.
- Step 4
I launch, monitor performance closely, and start making data-led changes, budgets, audiences, and creative iterations.
- Step 5
We review results, tighten what’s working, and build the next round of testing so performance improves over time.
What clients say
Rob is a self starter and just gets the task done, so refreshing to find someone who doesn't have to be spoon fed. The results he has created for my small business in such a short period of time is astonishing.
We are only at the start of our journey together but so far Rob has been so professional and aligned to our goals and consistently going above and beyond with his work.
Working with Rob was great, he helped us all the way even going the extra mile when he didn't have to. Would highly recommend!
Rob has been great to work with and his input has increased revenue in my business while saving me lots of time. I will definitely be using Rob's services again.
Passionate about getting the job done! Responsive to messages and acts promptly to running a successful campaign.
Frequently asked questions
Anything else? Book a call and ask me directly.
Do I pay the ad spend to you?
No. Ad spend is paid directly to Meta. My fee covers the management, setup, and ongoing optimisation.
How much ad spend do I need to start?
It depends on the niche and goal, but most campaigns need enough budget to generate consistent data. I’ll recommend a starting budget based on your cost per lead or cost per purchase targets.
How quickly will I see results?
You usually see early signals in the first few weeks, but performance often improves over the first few months as we test creative and optimise based on data.
Can you work with my existing ad account?
Yes. In most cases it is best to use your existing account so you keep ownership of data, audiences, and billing history.
Do you create the ad creatives?
Yes, I can guide what to produce and I can also edit and design static creatives. If you already have assets, I can work with those too and improve them for performance.
Do you do lead follow-up or calling?
If you want, yes. Lead follow-up and calling can be added, but it depends on your setup and volume of leads.
Can you run retargeting ads as well?
Yes. Retargeting is normally part of a good setup. I’ll build it based on what matters most, site visitors, video viewers, lead form openers, or add-to-cart audiences.
What if my landing page is not converting?
If the offer or page is the issue, ads alone will not fix it. I’ll flag conversion blockers and suggest practical improvements so the funnel performs better.
Do you offer contracts?
No. It is monthly rolling support, so you are not locked into a long contract.
What do you need from me to get started?
Access to your Meta Business assets, a clear offer, and any existing creative assets. If you do not have creatives yet, I can help get these designed on my end or I’ll tell you exactly what to capture or design first.
Tell me about your business
Fill in the form and I'll be in touch to arrange a no-obligation call about what would actually work for you. Or skip the form and pick a time that suits you.