LinkedIn Ads Management for Growing Businesses
I manage LinkedIn ads for businesses that want to reach specific job titles, industries, and decision-makers with a clear offer. I handle strategy, targeting, campaign setup, creative testing, and ongoing optimisation, so your budget is focused on the right audience and results improve over time.
LinkedIn ads are powerful for B2B, but only when done right
A lot of LinkedIn campaigns fail because they try to do too much at once. Targeting is either too broad, or so narrow that it never gets enough volume to learn. Creative is often too generic, and the offer is not strong enough to justify someone taking action on a platform where attention is expensive.
That is when costs climb, lead quality feels mixed, and it becomes hard to tell whether LinkedIn works or not.
I run LinkedIn ads with a clear structure, focused targeting, and a strong message, so you reach the right people, generate higher quality leads, and build a campaign that becomes more efficient as we learn.
What I can help with
Everything handled by me directly, from first plan to ongoing optimisation.
Account Strategy
Setup of core email flows, including welcome and nurture sequences, designed to introduce your brand, build trust, and move people towards an enquiry or sale.
Campaign Setup
Recovery email sequences for ecommerce businesses to bring back people who added to cart but did not complete checkout, with clear messaging and timing.
Targeting
Follow-up email sequences for service businesses so new leads stay engaged after submitting a form, enquiring, or coming through ads.
Lead Gen Forms
One-off email campaigns for offers, updates, launches, promotions, and announcements, including writing support and send setup.
Creative Direction
Clear, conversion-focused email copy written around your goal, audience, and offer, with strong calls to action and practical messaging.
Offer Positioning
Basic list structuring and segmentation so the right people receive the right messages, improving relevance and reducing wasted sends.
Retargeting
Review of key email performance data and practical updates to improve engagement, clicks, and conversion over time.
Optimisation
Help setting up and organising your email platform so flows, campaigns, and automations are working properly and easier to manage.
What good LinkedIn ads management can do for you
Higher Quality Leads
LinkedIn targeting helps you reach specific roles and industries, which usually improves lead relevance compared to broader platforms.
Access Decision-Makers
You can get your message in front of the people who actually approve budgets and make buying decisions.
Predictable B2B Leads
With a clear offer and consistent optimisation, campaigns become easier to understand, improve, and scale.
Better Efficiency
As we learn which targeting and messaging works best, costs and lead quality usually improve.
Stronger Offers
LinkedIn forces clear positioning, which often improves your wider sales messaging and conversion journey.
Pipeline Growth
LinkedIn ads can generate inbound interest so you rely less on manual outbound outreach alone.
How it works
A clear process from first call to ongoing improvement.
- Step 1
We define the goal, lead type, target roles, offer, and what a good lead looks like.
- Step 2
I review your account setup, tracking, lead gen forms or landing pages, and make sure the basics are correct before launch.
- Step 3
I build the campaign structure and targeting, then set a testing plan for audiences, creatives, and offers.
- Step 4
I launch campaigns, monitor performance closely, and optimise based on what is driving the best leads.
- Step 5
We review what is working, refine targeting and messaging, and scale the best-performing segments.
What clients say
Rob is a self starter and just gets the task done, so refreshing to find someone who doesn't have to be spoon fed. The results he has created for my small business in such a short period of time is astonishing.
We are only at the start of our journey together but so far Rob has been so professional and aligned to our goals and consistently going above and beyond with his work.
Working with Rob was great, he helped us all the way even going the extra mile when he didn't have to. Would highly recommend!
Rob has been great to work with and his input has increased revenue in my business while saving me lots of time. I will definitely be using Rob's services again.
Passionate about getting the job done! Responsive to messages and acts promptly to running a successful campaign.
Frequently asked questions
Anything else? Book a call and ask me directly.
Do I pay the ad spend to you?
No. Your ad spend is paid directly to LinkedIn. My fee covers strategy, setup, management, optimisation, and reporting.
Are LinkedIn ads expensive?
They can be, compared to other platforms, because you are paying for access to a professional audience. That is why offer strength, targeting, and conversion path matter more on LinkedIn.
What type of businesses are a good fit for LinkedIn ads?
LinkedIn is usually strongest for B2B services, higher value offers, and anything targeting specific job titles, industries, or company types.
Do you use LinkedIn lead gen forms or landing pages?
Either can work. Lead gen forms can convert well if set up properly, and landing pages work well when you want more control over messaging and qualification.
Can you target specific companies?
Yes, in many cases you can build targeting around company attributes and, depending on the setup, specific company targeting approaches.
How quickly will LinkedIn ads work?
You can see early signals in the first couple of weeks, but performance usually improves as we test messaging and tighten targeting based on results.
Do you help with the offer and messaging?
Yes. LinkedIn ads work best with a clear, specific offer. I can help tighten the message so it matches what your audience cares about.
Can LinkedIn ads work alongside Meta or Google?
Yes. LinkedIn can be a strong B2B channel while Google captures demand from search, and Meta can support retargeting and awareness depending on your market.
Do you offer contracts?
No. It is monthly rolling support, so you are not locked into a long contract.
What do you need from me to get started?
Access to your LinkedIn ad account, clarity on your target roles and industries, and your offer and funnel. If you need a landing page or lead form improvements, I can guide that too.
Tell me about your business
Fill in the form and I'll be in touch to arrange a no-obligation call about what would actually work for you. Or skip the form and pick a time that suits you.