Google Ads Management for Growing Businesses
I manage Google Ads for businesses that want high-intent leads and sales from people actively searching for what they offer. I handle campaign strategy, setup, tracking, keyword targeting, and ongoing optimisation, so your budget goes into the searches that matter and performance improves over time.
Google Ads can work fast or fail quick
Google Ads puts you in front of people with strong intent, which is why it can drive results quickly. The problem is that if campaigns are set up poorly, the spend leaks everywhere, irrelevant searches, weak keyword choices, bad match types, poor conversion tracking, or landing pages that do not convert.
That is when businesses end up paying for clicks that do not turn into enquiries or sales, and they assume Google Ads does not work for them.
I manage Google Ads with tight targeting, clean tracking, and ongoing optimisation, so we cut wasted spend, focus on the highest intent searches, and build a predictable lead or sales channel.
What I can help with
Everything handled by me directly, from first plan to ongoing optimisation.
Audit & Strategy
I review your current setup, identify wasted spend and missed opportunities, then map a clear plan for improvement or a fresh build.
Setup & Management
I build and manage Search campaigns with clear structure, relevant ad groups, and consistent optimisation based on real performance data.
Keyword Research
I research and target the keywords that match your offer and intent, focusing on search terms that are more likely to convert.
Negative Keywords
I continuously add negative keywords and tighten match types to stop budget being spent on irrelevant searches.
Ad Copy
I write and test ad copy and use extensions properly, sitelinks, callouts, structured snippets, and more, so ads are more clickable and more qualified.
Conversion Tracking
I ensure conversion tracking is set up correctly, so we can optimise for the actions that matter, enquiries, calls, bookings, purchases.
Landing Page
I give practical feedback on landing pages to improve conversion rate, so the same traffic produces more leads or sales.
Reporting
I report on performance clearly and keep improving the account through bids, keywords, ads, budgets, and structural refinements.
What good Google ads management can do for you
Higher Quality Leads
You reach people actively searching for what you do, which usually means stronger intent and better lead quality.
Less Wasted Spend
Ongoing search term control, negative keywords, and tighter targeting stops budget leaking into irrelevant clicks.
Faster Results
Google Ads can drive enquiries quickly while longer-term channels like SEO build in the background.
More Predictability
With the right structure and optimisation, performance becomes easier to understand, improve, and scale.
Better Conversion Rates
Small improvements to landing pages and messaging can significantly lift results without increasing spend.
Scalable Channels
Once we find the best keywords and offers, we can scale budgets more confidently with clearer returns.
How it works
A clear process from first call to ongoing improvement.
- Step 1
We clarify your goals, leads, sales, bookings, and what a good cost per conversion looks like for you.
- Step 2
I review your current account and tracking setup, or set up tracking properly if you are starting from scratch.
- Step 3
I create a clear campaign structure, keyword targeting plan, and ad copy setup based on intent and your offer.
- Step 4
I launch campaigns, monitor performance closely, then optimise keywords, negatives, ads, bids, and budgets based on results.
- Step 5
We review performance and refine the strategy, improving quality, reducing wasted spend, and scaling what works.
What clients say
Rob is a self starter and just gets the task done, so refreshing to find someone who doesn't have to be spoon fed. The results he has created for my small business in such a short period of time is astonishing.
We are only at the start of our journey together but so far Rob has been so professional and aligned to our goals and consistently going above and beyond with his work.
Working with Rob was great, he helped us all the way even going the extra mile when he didn't have to. Would highly recommend!
Rob has been great to work with and his input has increased revenue in my business while saving me lots of time. I will definitely be using Rob's services again.
Passionate about getting the job done! Responsive to messages and acts promptly to running a successful campaign.
Frequently asked questions
Anything else? Book a call and ask me directly.
Do I pay the ad spend to you?
No. Your ad spend is paid directly to Google. My fee covers setup, management, optimisation, and reporting.
How much budget do I need for Google Ads?
It depends on your industry and the cost per click in your market. I’ll recommend a starting budget based on what it typically costs to generate a lead or sale for your type of business.
How quickly will Google Ads work?
You can often see results quickly, sometimes within days, but performance improves as we gather data, tighten targeting, and optimise based on real searches and conversions.
Can you fix an existing Google Ads account?
Yes. A clean-up and restructure is often the fastest route to better performance, especially if wasted spend is coming from poor targeting and missing negatives.
Do you run Search ads only or other types too?
Search is usually the best place to start because intent is strongest, but we can add other campaign types where it makes sense for your business.
How do you stop wasted spend?
By tightening match types, reviewing search terms, adding negative keywords consistently, and keeping the account structure clean and focused.
Do you help with landing pages as well?
Yes. If the landing page is the issue, ads will struggle. I’ll flag conversion blockers and recommend practical improvements to increase conversion rate.
Will Google Ads work for my business?
If people are actively searching for what you offer, Google Ads can be a strong channel. Part of the initial process is confirming keyword demand and making sure the offer and landing page match intent.
Do you offer contracts?
No. It is monthly rolling support, so you are not locked into a long contract.
What do you need from me to get started?
Access to your Google Ads account if you have one, access to your website, and clarity on your services, locations, and ideal customer. If you do not have tracking set up yet, I can help get that in place.
Tell me about your business
Fill in the form and I'll be in touch to arrange a no-obligation call about what would actually work for you. Or skip the form and pick a time that suits you.